Vester Kopi is the leading printing enterprise in Denmark, providing graphic solutions for their 6000 approximate regular clients.
Vester Kopi wanted a campaign targeting young adults, focused especially on the large group of students.
Wonderland developed an image driven concept, involving the target audience in a fun and different way.
The campaign ran throughout autumn, and included posters, advertisements, postcards and huge window graphics, decorating all Danish Vester Kopi shops.
Wonderland also developed a new pay-off for Vester Kopi, “Når indholdet har betydning” / “When content matters”.
- Visual identity
- Print campaign