Vesterkopi

Vester Kopi is the leading printing enterprise in Denmark, providing graphic solutions for their 6000 approximate regular clients.
 
Vester Kopi wanted a campaign targeting young adults, focused especially on the large group of students.
 
Wonderland developed an image driven concept, involving the target audience in a fun and different way.
The campaign ran throughout autumn, and included posters, advertisements, postcards and huge window graphics, decorating all Danish Vester Kopi shops.
 
Wonderland also developed a new pay-off for Vester Kopi, “Når indholdet har betydning” / “When content matters”.

Client

  • Vesterkopi

Task

  • Visual identity
  • Print campaign
  • Outdoor

Timing

  • 2009