Transform Today

Challenge
Create a multifaceted campaign based on artist collaborations and implement the Transform Today brand initiative in Denmark creating campaign elements such as events, PR, video documentaries, and an art magazine.

Media
Events, videos, social media, PR, magazine

Solution
Collaboration with two emerging Danish artists, creating unique art work and spectacular events aiming to inspire, engage, and empower the target group of Transform Today and moving them from saying to doing.

Results
Transform Today marked the on-going relationship between Absolut Vodka and the contemporary art world, collaborating with two Danish cutting-edge artists and engaging the target group through events, digital, print, and social media.