Somersby Unlimited/ 2013

Animal

TASK
Create a concept to be rolled out on a variety of campaign elements, incl. an overall strategy, name, product design, visual identity and concept for the new Somersby.

 

MEDIA
Design of the bottle, and related in-store material, facebook, video

 

CHALLENGE
To create a new relevant position for Somersby as an exciting brand for the young party-segment.

 

SOLUTION
An upbeat and “daring” concept based on the target audience’s lifestyle and interests in going-out dancing and fashion.
With a new proposition as the fun party cider and a design to match it Somersby Wild Cactus became the talk of town in Danish nightlife, even before launch .

 

RESULTS
The new Somersby Wild Cactus is launched 5th of april and have got more than 580 salespoints.

Client

  • Somersby (Carlsberg Denmark)

Task

  • Concept
  • Campaign
  • Product design
  • Activation
  • Film
  • Facebook
  • Events

Timing

  • April 2013