Create the second design and concept in the Somersby Unlimited
Product design, POS, ads, PR & events
To create a follow up to the successful Somersby Wild Cactus Wonderland took the brand to the next level with the term Somersby Unlimited for the purpose of making the Somersby brand even stronger. The term unlimited marks the DNA of Somersby Unlimited, where everything is possible with unlimited fun, unlimited partying and so on.
Daring floral prints in reference to the trending floral prints in the fashion scene. Wonderland found inspiration in one of the biggest fashion trends this year through an in depth trend analysis and designed six different floral prints for six bottles of Somersby Unlimited. The concept was very successful and created a great deal of hype within the target group.