Create a style integration concept for Jack Daniel’s, to be used in the foyer of the music venue Amager Bio. The concept should unite and visualize Jack Daniel’s and its values, in a way that take the practicalities of the place into account.
The concept of the style integration in Amager Bio, is based on the authenticity of the Jack Daniel’s brand. Jack Daniel’s is an old and tradition-rich brand, which since its beginning in 1841 has matured its whiskey in oak wood barrels. For that reason, oak wood plays a great role in the interior project. The Jack Daniel’s logo artwork is furthermore burned into the wood, just as it is on the wooden whiskey barrels.
In order to tie the style to its surroundings, we have used concrete lamps that works well with the concrete walls of the venue. The black and white pictures used are from different concerts at Amager Bio, which makes it more personal and links the brand to Rock n’ Roll culture. In addition, product pictures are used to show the guests what the concept is all about: Jack Daniel’s whiskey!