Guld Tuborg

MC Fight Night

For the past few years, Tuborg Gold has been the main sponsor of Denmark’s largest freestyle MC event, MC’s Fight Night. Tuborg Gold was looking to increase the visibility of their engagement as cooperative partner, and asked Wonderland to develop a concept for Fight Night that incorporated elements from Tuborg Gold.

The result was a new logo design and a conjoined brand identity for Fight Night and Tuborg Gold, using the familiar shape of the Tuborg label and incorporating Fight Night’s well-known boxing glove logo.


  • Carlsberg Denmark & MC Fight Night


  • Visual identity


  • May 2010